In 2022, the world watched as Russia invaded Ukraine.
For our team at E4E Relief, it was an immediate call to action. For more than 20 years, we’ve specialized in providing financial relief to individuals impacted by disasters and hardship. That experience and expertise allowed us to develop a solution that could provide relief to our clients’ employees and their families in the impacted region, fast. Our team – the best in the business – deployed the solution immediately to companies eager to help their people during this time of crisis.
Donations poured in, quickly totaling $1.5 million, and so did the stories – including this one, from a man in California whose in-laws were living in Ukraine when the war began.
“My wife's family has been directly impacted by the war in Ukraine. Her father, grandmother and uncle are presently in Ukraine, sheltering in place,” he wrote in his application for relief. “As of today, we are unsure what the plan will be tomorrow, next week or next month. If we need to provide assistance beyond what we have already done, we will be in financial hardship.”
In a matter of days, our team of grant specialists processed his application and sent him a grant – a tax-free gift to support his family during this challenging time. He quickly put it to use, paying for food, medicine and travel to get his relatives out of harm’s way.
“We have successfully relocated family members from the dangerous interior region to a “safer” town, about 30 miles from the Romanian border,” he wrote in a letter of thanks after receiving the grant. “We were able to purchase a six-month medical supply for my grand-mother-in-law, who found herself without employment or means to pay for basic life needs.”
While the future remained uncertain, the employee was thankful his company offered a program that gave his family a financial lifeline during their time of need.
“I would like to personally thank all the employees who have provided generous gifts to the E4E Relief program. From the bottom of my family’s heart, we would like to express our utmost gratitude for this grant,” he wrote.
I share this story today because I’m thankful for our valued customers – the conscious, compassionate companies committed to helping their employees in times of crisis. And I’m thankful to be part of the team at E4E Relief, the market leader in global emergency financial relief solutions that are easy to use, compliant with all regulations, and that make a difference in the lives of individuals around the world each day.